"Hey! Young people are just having a bit of fun. I was just afraid my daughter would get the short end of the stick!"
The moment Mr. Su saw Fang Siyan, he seemed to turn into a different person. He told someone to pour water for Ding Ruola and Fang Siyan. The other three people also benefited from Fang Siyan's presence and sat aside.
"I came here just to take Ruola and the others away. I don't want to see Ruola sad!"
Ding Ruola realized that Fang Siyan was standing up for her. Her eyes rolled, and the corners of her mouth curled up slightly. She said indifferently,
"I just can't be happy about what happened to Su Man!"
The couple played their parts well. Su Jianming wasn't a fool. He naturally understood what Fang Siyan and Ding Ruola meant.
"I won't interfere in the kids' business anymore."
His words were a bit ambiguous, without a clear time limit. He just wanted to save everyone's face.
Since Su Jianming had already made his stance clear, Fang Siyan couldn't press further. Shi Zhi, who was on the side, also understood that this was just a temporary truce.
The difficulties in the future would still need to be dealt with by Shi Zhi himself.
Fang Siyan and his group left the Su family's place.
"If you keep being so head - strong in the future, even if you had ten Fang Siyans, they couldn't save you!"
Fortunately, it was the Su family. Fang Siyan still had some connections with them. If it had been Bai Lijingming or someone else, Fang Siyan would have been helpless.
Ding Ruola was sitting in the passenger seat, looking down at her pants.
"I didn't expect Mr. Su to be so heartless!"
When he called Mei Xuejian over, he was trying to force Mei Xuejian to agree to the marriage by using Su Man's life as leverage.
He was entrusting his daughter's life to another man. If Ding Ruola hadn't arrived in time, and if the Su family had remained so stubborn, Su Man's situation would have been dire.
Such a heartless man was really rare. And Mrs. Su's character was too weak. The unconscious person in the room was her daughter. How could she turn a blind eye?
Ding Ruola listed out her doubts one by one and then turned to look at Fang Siyan.
Fang Siyan pursed his lips, glanced at Ding Ruola out of the corner of his eye, and hesitated to speak.
It was better for the girl to know less.
After they got home, Ding Ruola took a three - hour rest. When she woke up, it was already around seven in the evening.
Fang Siyan had made dinner and called the girl to get up and eat.
The dishes were simple, but Ding Ruola ate them with relish.
"Old Fang, I heard that your..."
"Let's talk after dinner!"
At the birthday party, Ding Ruola had heard from Zhang Wei that Fangyuan Group had recently acquired a cosmetics company and was in urgent need of a transformation and promotion.
Today, Fang Siyan had helped Ding Ruola solve a problem. Now she was thinking about whether she could help Fang Siyan promote this product. But before she could even finish her sentence, Fang Siyan's attitude made Ding Ruola a bit disheartened.
Not talking about business at the dinner table was Fang Siyan's principle.
After they both finished eating, Ding Ruola obediently went to wash the dishes.
She washed one but broke two.
While she was cleaning up the mess, Fang Siyan called Ding Ruola to the study.
"Take a look at this plan!"
There was also a pack of tissues on the plan. Fang Siyan was sharp - eyed and noticed that Ding Ruola's hands were still dripping water. If the plan got wet, it would be difficult to make modifications.
Ding Ruola held the plan and read it page by page. There were many promotion methods written on it, but none of them seemed effective.
They were no different from the promotions of previous brands: writing soft articles, finding internet celebrities for promotion, and getting some celebrities to promote.
"People don't buy this kind of thing anymore!"
Ding Ruola picked up a pen and crossed out several items on the plan.
The most important thing about a product was its target audience.
The product features must be distinct, and the advertisement must be memorable.
Ding Ruola always thought that the most successful advertisement was for Dabao. As soon as people thought of skin cream, they would think of Dabao.
"Isn't it a bit low - end to position it like Dabao?"
The products of Fangyuan Group were all mid - to high - end. The skincare company they had acquired earlier was targeting SK - II. No matter how mediocre the makeup brand was, it should at least be on par with brands like MAC.
"Lower your stance. There are many products that want to be on par with MAC!"
Ding Ruola had previously promoted several cosmetics companies. Four out of five of them were targeting MAC.
They couldn't reach the high - end market, and although the product quality was okay, they still wanted to find a profitable way.
Ding Ruola said that the brand could be very down - to - earth, but the products should not be.
She looked at the packaging designs of several products. The colors and textures were quite good.
What made Ding Ruola dissatisfied was that some of the color combinations seemed to be the work of someone who didn't understand colors. Especially the pearly purple one. No matter how good - looking a person was, they couldn't pull it off.
"I can contact my mom about the color combinations and ask her to come up with some design plans!"
Mrs. Ding was quite accomplished in the field of fashion and beauty.
The problems in these two aspects had been solved, but there was still the most important issue of promotion.
If they asked a beauty blogger to promote the products, it probably wouldn't have a good effect. But if they changed their thinking.
The brand could do its own promotion. In terms of technology, the brand had several internationally leading technologies.
Ding Ruola suggested finding some science - popularizing bloggers first to promote some high - end makeup technologies. Taking advantage of the opportunity before Double Eleven, they could make people aware of Fangyuan Group because of these technologies.
Then, the beauty company's laboratory could interact with the science - popularizing blogger and buy some hot searches.
After that, they could find some top - selling influencers to promote the products.
"It sounds good, but the hard part now is finding the bloggers!"
Those science - popularizing bloggers were very careful about their reputations.
Ding Ruola propped her chin and fell into deep thought.
If she had known that self - media was so important, Ding Ruola would have set aside a part of her studio for self - media. Then she wouldn't have to worry about Fang Siyan's promotion.
After some connections and going through several middlemen, Ding Ruola finally found a well - known science - popularizing blogger. This blogger had also popularized chemical technologies before, so promoting in the cosmetics field wouldn't seem out of place.
Moreover, this blogger was a man with mostly female fans, which would make the subsequent plans easier to implement.
The subsequent promotion was in full swing. An aging brand was reborn under the hands of Ding Ruola and Fang Siyan.
They couldn't have achieved such results without Mrs. Ding's help. When Mrs. Ding learned that Ding Ruola was going to promote a beauty brand, she immediately contacted the fashion design center where she used to work and asked Ding Ruola to send a PR package.
Surprisingly, the people at the fashion design center were quite professional. The original brand of this product had previously cooperated with the fashion design center. But due to public demand, they had switched to promoting foreign products.
Unexpectedly, this year, there had been a trend of domestic products. They wanted to enter the domestic market but found that there was no suitable brand. So this was like a god - sent opportunity.